Color is a powerful tool in marketing and branding, evoking emotions and influencing consumer decisions. In lipstick tube packaging, color plays a vital role in conveying the brand identity, product characteristics, and consumer appeal. Vibrant and eye-catching colors can grab the attention of consumers on the shelf, prompting them to pick up the product for a closer look. For example, bold...

Lipstick tube packaging has come a long way from its humble beginnings. Initially, lipstick was housed in simple metal or glass tubes, often with a functional but uninspired design. Over time, as the beauty industry expanded, so did the importance of packaging as part of a product’s overall appeal. Lipstick tubes began to adopt more refined shapes, with added features like twist-up...